£1k to £1million – How to Run a Successful Prize Draw on Crowdfunder!
Running a prize draw is one of the most effective and scalable ways to raise funds for a cause—whether your target is £1,000 or £1 million. At Crowdfunder, we’ve seen firsthand how this approach can unlock new revenue streams, boost donor engagement, and help organisations create long-term impact.
We recently explored this topic in our webinar, “£1k to £1 Million: How to Run a Successful Prize Draw on Crowdfunder,” where fundraising experts Dawn Bebe and Phil Geraghty shared their proven strategies. Here’s a breakdown of the key advice and insights from that session to help you launch your own prize draw campaign with confidence.
Why Prize Draws Work
Prize draws bring together two powerful motivators: the thrill of winning and the desire to do good. They’re easy to set up, low-risk, and deliver high engagement— especially when paired with a clear story and a compelling prize.
1. Scalable Strategies for All Fundraising Goals
Whether you’re just starting out or running a well-established organisation, prize draws can be scaled to suit your ambitions. In the webinar, Crowdfunder Co-CEO Dawn Bebe and Director of Data and AI, Phil Geraghty, highlighted how choosing the right prize and promotion strategy is key to unlocking success at every level. To see some inspirational examples of prize draws at different scales, head to our Four Perfect Prize Draws blog.
2. Crafting a Standout Campaign
From legal compliance to storytelling and timing, the details matter. Crowdfunder offers the tools to help you run a stand-out prize draw and tell the story you need to tell, to inspire people to enter and help your cause.
3. Turning Entrants into Long-Term Supporters
One of the biggest opportunities lies in what happens after the draw. With the right follow-up approach, entrants can become ongoing donors, advocates, and community members.
4. Staying Ahead with Digital Tools
Digital fundraising trends—like influencer partnerships, short-form video, and integrated donation journeys—can dramatically amplify your campaign. The webinar offered insight into how organisations can tap into these tools without needing a huge team or budget.
5. Real-World Example: Music Support’s £10K Campaign
During the session, the team was joined by Lynne from Music Support, who shared how their charity raised over £10,000 through a Crowdfunder prize draw. Their success demonstrates just how powerful this format can be when matched with great storytelling and promotion.
Ready to launch your own prize draw?
TIf you’re looking for a fresh, proven way to raise funds and engage supporters, launching a prize draw on Crowdfunder is a great place to start. It’s a flexible and accessible fundraising tool—perfect for charities, community groups, and profit-with-purpose organisations who want to generate buzz, attract new donors, and create real impact.
With the right prize, a clear story, and some simple promotional tactics, you can build a high-performing campaign that fits your goals, no matter the size.
Crowdfunder makes it easy to get started. Whether you’re raising £1K or £1 million, our platform gives you the tools, guidance, and visibility you need to run a successful campaign. From selecting the perfect prize to reaching new audiences, we’ll support you every step of the way.
Start your prize draw today and turn excitement into impact.
👉 Create your prize draw on Crowdfunder